20. Use of H1, Bold and Other Visual Tags - Use H1 tags and bold heading text.
21. Use of In-Documents Links and Anchors - Searchbots use named anchor data, particularly in longer documents.
22. Rate of Update to Document - The rate of updates is not simply a measure of how often change occurs, but a tabulation of all changes to a document historically.
23. Document Length - The length or size of a document both in terms of KB size and number of words may be used by the searchbots to influence rankings. |