Website Content

Experts agree that the exact calculations used by search programs and the manner in which they're used are closely guarded secrets. They are the very foundation of what makes a particular search engine different from all the rest. Opinions as to what methods are used by search engine companies varies even among the leading experts in the field.

Providing high caliber content is one of the most important things you can do to increase your website's search engine ranking. Doing so will keep your visitors coming back and they will recommend your website to others. Eventually the heavier-weighted links will point to your website, while creating important incoming links.

Google puts it very simply, "make pages for users, not for search engines."

According to Danny Sullivan: "Do the basic, simple things that have historically helped with search programs. Have good titles. Have good content. Build good links. Don't try to highly-engineer pages that you think will please a search engine's algorithm. Focus instead on building the best website you can for your visitors, offering content that goes beyond just selling but which also offers information, and I feel you should succeed."