Link Strategy

Link Strategy (Page 1 of 5)

Link Overview and Link Tool - Every major crawler-based search engine uses link analysis as part of their ranking algorithms. This is done because it's very difficult for webmasters to fake good links. As a result, link analysis gives search engines a useful means of determining which pages are good for particular topics.

Warning: Do not participate in link farms. If a search engine finds that you are apart of a link farm your website will be banned from the search engine index forever.

Getting Started in Developing Links - The best way to get links is to e-mail or contact the Webmaster of a website that is complementary but generally not competitive to your own.

Be sure you have developed genuine content on your website of interest to the trading partner. Explain the advantages to them and to their visitors by providing a link to your content. Tell them where the link on your website will be or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll add a link to you in kind.

Take the time to look over their website and then suggest where a link to you might be appropriate. Most importantly, personalize your e-mails!

You must distinguish yourself from all the spam they receive daily. If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you're serious.