Search Marketing Link Strategy

Follow these Link Strategies:

• Link Strategy
  If you want to improve your search engine ranking position you must pay attention to inbound and outbound links.
  
  
• Importance of Outbound Links
  You should not ignore the importance of your website's outbound links.
  
  
• Building Quality Links
  You want links from quality websites that are related to the topics or products that you want to be found.
  
  
• Make It Easy to Get Links
  Learn how to find suitable link partners that will improve your Internet marketing.
  

It differs from link popularity in that links are given a "weight" (rank of importance) determined by a preset calculation. In link popularity a web page's importance is ranked according to how many hyperlinks are pointing to that page, regardless of where they came from.

According to Google: "In essence, Google interprets a link from page A to page B as a vote, by page A, for page B."

Google looks at more than the sheer volume of votes, or links a page receives. It also analyzes the page that casts the vote.