Keyword Selection

Keyword SEO Selection (Page 2 of 4)

Follow these recommendations:

8. Create Sub-Directories - If you have lots of products within a specific category you will want to create sub-directories that use your most important product keywords.

9. Web Page Title - Create a page title for each web page. The title should be structured with your most important keyword. All search engines use the page title for optimization. Usually the page title will be a duplicate of the HTML title tag. The page title should be in large bold type (14pt-plus) and limited to no more than eight words.

10. Web Page Heading - All web page headings should use your most important keywords, be bold type and a larger font size than the body text. For example if your body text is Arial 10pt your heading would be Arial Bold 14pt. Limit heading to no more than eight words.

11. Web Page Body Text - After a search enginebot retrieves your page and passes it to an indexing program, it will start with the words in the title and begin looking for those words in the body text on the page. Most search engines will penalize any page where words are in the page title or meta title tag, but not found in the page.

12. Keyword Positioning, Density, and Sentence Structure - Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked. Build your titles around the top two or three phrases that you would like the page to be found for. Searchbots like pages where keywords appear high on the page.

• Position your keywords in the first and last sentence of your content paragraph section.
• Keyword word density should be between 4-8% of total word count.
• For readability, sentence structure should have a word count of 18 words or less.

13. Body Text Density and Word Count - Divide your body text into two or three sections each with a bold heading.

• The first section has a greater keyword density than the second section.
• The second section has a greater keyword density than the third section.
• Each section should have approximately 150-250 words.
• A total page word count of less than 1,000 words.