Make sure your target keywords appear in the crucial locations on your web pages. The page's HTML title tag is most important. Failure to put target keywords in the title tag is the main reason why perfectly relevant web pages may be poorly ranked.
Build your titles around the top two or three phrases that you would like the page to be found for. The titles should be relatively short and attractive. Think of newspaper headlines.
Similarly, your page titles are like headlines for your pages. They appear in search engine listings, and a short, attractive title may help make users click through to your website.
Search engines also like pages where keywords appear high on the page. To accommodate them, use your target keywords for your page headline, if possible. Have them also appear in the first paragraphs of your web page.
Keep in mind that tables can push your text further down the page, making keywords less relevant because they appear lower on the page. This is because tables break apart when search engines read them. |
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