Internet Marketing Check List

Internet Marketing Check List (Page 1 of 2)

Follow these recommendations:

1. Do your homework. Search engines are more vigilant than ever about banning spam websites. The seemingly innocent choice of domain name or Web host could doom your website from the beginning. Don't use free hosting or hosting services that that have a reputation for low level websites.

Since virtual hosting accounts use a shared IP address, make sure your Web hosting company doesn't allow spam websites on their servers.

2. Correct HTML code. Errors can hurt search engine promotion and turn away human visitors. Even a simple coding error can hide important page content from search engine spiders.Valid HTML code matters far more than most people realize!

3. Place Title and META tags on all pages. A common mistake is to create TITLE and META tags for the home page and then copy them on every other page. Make sure all pages have a different title and meta tags that reflect the page content..

4. Use Keywords effectively. Keywords are the words and phrases that you expect visitors to type into search engines to find your website. Optimize individual pages for particular keywords and use them in the page content.

• In TITLE and META tags
• Inside header tags
• Inside link text
• Inside page text content
• In ALT text and TITLE attributes

5. Create a good directory structure and descriptive file names. Most searchbots try to index every page in a website. Keep your most important content as high as possible in your directory structure. Always within 3 levels of the top-level directory.

• Most important content pages reside in the top-level directory.
• No splash page unless absolutely required.
• Descriptive directory names that include keywords.
• Descriptive HTML file names that include keywords.
• Descriptive image file names that include keywords.